The stability of the frequency of loaf production reflects the most important factors of food stability. The Syrians, according to some studies, from the people who consume bread at high rates, not only with countries around the world, but even with most Arab countries, the Syrian consumes more bread than the Gulf, Morocco and Iraq. This is primarily due to the traditional consumption patterns and habits, and to the abundance of cereals, as history has not recorded that this country was once unproductive for the "livelihood of peoples", as is usually described bread, regardless of the material in its manufacture .. Wheat, barley, oats, corn..
The abundance of bread and the stability of its production - during the crisis - were a major economic, social and livelihood achievement. It is not easy to continue production, in light of the shortage of flour associated with the shortage of wheat, and the exit of many bakeries from service as a result of terrorist acts. These bakeries are in production again, which is evident from the indicators issued by the General Company for Bakeries, which produced during the eight months of this year more than 518 thousand tons of bread, is 399 million bundles, compared to 820 thousand tons, 630 Million bundles for the whole of last year.
The company's general manager, Jalil Ibrahim, says that the company, which has a market share of about 60 percent of the bread industry, has been able to maintain the stability of the supply of this strategic material, as evidenced by the quantities produced during the years of the crisis, which ranged from 480 to 860. Production in 2010, before the beginning of the crisis, was 796 thousand tons and 613 million bundles, indicating that the company maintains very reasonable levels of production.
According to indicators available to the company, the average production during the eight years reached 678 thousand tons, an average of 1883 tons per day, while it reached 515.9 million bundles, an average of 1.433 million bundles per day, note that the company has 268 bakeries with different production capacity, and the number of production lines to A total of 388 lines, with a combined workforce of 6080, are in addition to 11 other bakeries operating in a non-governorate.
new
Ibrahim confirms that the company has five mobile bakeries moving between the provinces and different regions according to need, such bakeries are usually used for emergency cases and emergency, and is currently working on the production of a small loaf diameter of 25 cm in the bakery of Barzeh and Yarmouk, and is working to provide bakeries with a new machine working on Counting and coordinating the loaves, a complete domestic industry, where the production costs amounted to two million Syrian pounds, while the price of similar machines in the world market to 14 million pounds, at a time when the company is going to manufacture new factories to produce a new quality of bread, contribute to the reduction of large consumption Of this pain Whether intentional or unintentional.
Invest in advertising
In the context of the search of public institutions for new or untapped sources of revenue, which are in sync with the technical revenues (production and service), bakeries have recently moved to showcase the facades and roofs of the company for advertising investment, in view of the large areas and distinctive positions that occupy it, within the cities and on the main and highways. I went to the idea of advertising bags of bread ties, which ensures a wide spread of advertising, due to the heavy distribution of many segments of a variety of consumers, and in all regions and neighborhoods.
Ibrahim explained that the idea serves the company in two directions .. Securing reasonable revenues covering some aspects of spending, and overcome some distortions in the walls and surfaces due to climatic factors, and the significant costs that may incur in the event of any cladding and restoration, as the billboards cover such Distortions, and the buildings give a beautiful view.
Ibrahim pointed out that Damascus Governorate has not yet given its approval to this project, because it is a visual distortion, if not taking into account all the technical and aesthetic requirements; therefore, I asked the company a prototype designed according to the program “Photoshop” to express an opinion and decide on the subject.
Al-Muthanna Al-Raheel, director of road advertising at the Arab Advertising Agency, explained that the company's request is now under consideration by the province's advertising committee, and that its approval may be in support of this company, which plays a major national role in securing a loaf of bread and making sure to improve its industry.
The Assistant to the Minister of Internal Trade and Consumer Protection Jamaluddin Shoaib said: that the company's real estate and bakery allow investment advertising to the public and private sectors, according to legal conditions guarantee the rights of everyone; which provides good revenues, can improve the conditions of bakery workers.
The company manages hundreds of bakeries in all governorates, making this project economically profitable, especially since it does not need any costs to start, where the company will invest the advertising space to provide all the logistical and technical aspects necessary to work.
About support
Despite the large figures in which the government subsidizes bread, it amounts to 1.1 billion Syrian pounds daily, or about 400 billion pounds annually, as the Syrians consume about four million bundles a day, constituting about 28 million loaves. It is often said between supporters and those who reject the idea of subsidies in the first place. In return for those who support it, there are those who see it as an old idea adopted by the socialist countries at some point and then retracted from it later; bread, like other goods, should be sold at the price determined by supply and demand in the markets. They propose the elimination of this support, in exchange for the distribution of funds Friendly categories due to the support act by opening a bank account for each beneficiary, or depending on the smart card, which is now in the possession of most of the Syrians.
