Mr. Riyad Walid Koujan
Mr. Riad Walid Koujan
Mr. Riad Walid Koujan is a prominent figure in the world of sales management and business development in the Syrian market, with over twenty years of experience marked by significant achievements and transformations. A graduate of the Faculty of Economics, specializing in Business Administration, he has combined deep academic foundations with extensive field experience, making him a leader with a clear strategic vision for building and developing organizations.
Mr. Riyad began his career as a sales supervisor at Ghazi & Al-Olayan Import & Export Company, a leading company and agent for prestigious international brands such as the Turkish company Ülker, Original Juice, and the Saudi company Dima Biscuits. During this period, he gained extensive experience in managing international brands within the local market, building strong distribution networks, and achieving effective competitive expansion. He was also one of the founders of Ghadak Gardens Canning Company, an early step that reflects his entrepreneurial spirit and ability to undertake successful ventures.
He then moved on to establish the United Trading Company, specializing in medical accessories, where he served as Marketing Director. He contributed to laying the foundations for the brand in the market through innovative marketing strategies and expanding the customer base. He subsequently assumed the role of General Sales Manager at the Akkas Brothers Group, owners of the Hawraa brand. As one of the founders, he played a pivotal role in rebuilding the company and solidifying its presence in the Syrian market after its return from international operations, making it one of his success stories in sales management and brand revival.
He continued his career as a sales manager at Madar Detergents Company before moving on to work with international companies, where he served as sales development manager for Al-Rahounji Cards International, which has more than 150 branches worldwide. During this time, he honed his expertise in managing international networks and developing expansion and growth strategies in multicultural environments and markets.
He then returned to Syria and entered the banking sector through Al-Ibdaa Microfinance Bank, where he worked in the Administrative Affairs and Human Resources Department. This experience added an organizational and managerial dimension, enhancing his deep understanding of corporate structure and talent management. He then moved on to become a board member and founding general manager of Arizona International Group, an economic group specializing in importing raw materials for the food, timber, and animal feed sectors. He contributed to developing the group's growth and expansion strategies.
Later, he served as the founding general sales manager for DRM Trading and Distribution Company, part of the Sama Economic Group, where he built the company's sales and distribution structure from the ground up. He also oversaw the development of Deluxe and Geneva chocolate companies, creating development plans that strengthened both brands' market presence.
In a new pioneering step, he founded his own consulting and business management company, Fiamaa Rossa, which now holds permanent and temporary contracts and has contributed to the establishment and development of several companies. These include Qamariya, a Lebanese company specializing in olive oil production (the Beitouti brand); Zahra Dent, agents for leading international dental supply companies; Class International; and Makhzan, an e-commerce company, among other projects that reflect his diverse experience and ability to manage multiple sectors with high efficiency.
Currently, Mr. Riad Walid Koujan holds the position of Founder General Sales Manager at Faisal & Atassi, owners of the Nabatco brand, continuing his leadership career with deep experience and a strategic vision that seeks to enhance growth and establish the brand in the market, in a career that embodies professionalism, leadership, and the ability to create sustainable success stories.
Information published by the Syrian Business Directory (Specialized Directory Center)
March 1, 2026
